Royal Opera House Campaigns so far...
Personally I think that so far the campaigns for The Royal Opera House have been quite disconnected from the real world and what people want to gain from seeing a ballet. It surprised me that most of the imagery is figurative as there is no much more to ballet that is often overlooked by people who are not familiar with it. One of the most fascinating things for me is the ability to tell a story without dialogue, just through dance and music. This, as well as focusing on life's themes, makes it universally understood and therefore able to reach a much wider audience.
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