The students campaign at the moment doesn't really seem to be saying much, it has more of an exclusive vibe. When first looking at the image promoting student tickets, and the wording 'ROH Students', I thought you had to buy a special membership to be entitled to the cheaper tickets - however, reading further it is evident that joining the student programme is actually completely free, I think that this fact should be more prominent and visible within the imagery for the campaign.
No comments:
Post a Comment